When most of us think of a summer getaway, we picture a week at the beach, maybe a few nights at a cozy mountain cabin, or a long road trip with friends. But for the ultra-wealthy—the billionaires, heirs, and global tastemakers—summer looks a bit different.
At AristoVita, we peek behind the velvet ropes to reveal how the truly elite are spending their sun-soaked days and sultry nights. Here are the most eye-opening summer trends among the world’s wealthiest:
1. Yacht Hopping Through the Mediterranean
Forget hotel hopping—when you’re worth hundreds of millions, your vacation begins onboard. The mega-rich charter 150-foot+ yachts complete with private chefs, jacuzzis, and helicopter pads. Their itinerary? Island-hopping between Monaco, Sardinia, Capri, and Mykonos. For many, the yacht is the destination.
Fun Fact: The weekly cost of chartering a luxury yacht can exceed $500,000—and that’s before fuel, food, and tips.
2. Renting Entire Villages in Tuscany
Some families rent entire villages—yes, villages—for privacy, legacy photos, and week-long celebrations. Picture a 12th-century Italian hamlet restored with spa suites, vineyard views, and Michelin-starred private dining.
This isn’t Airbnb. This is “experience ownership.”
3. Under-the-Radar Wellness Retreats (No Social Media Allowed)
While influencers are flaunting Turks and Caicos selfies, the truly elite are booking stealth wellness retreats—hidden in the Alps, Costa Rica, or Japan. These invite-only sanctuaries offer cryotherapy, custom meal plans, plant medicine ceremonies, and tech detoxes.
❗️You won’t find them on Instagram. Many of these retreats have NDA policies and go by word of mouth only.
4. High-Stakes Summer Art Acquisitions
While you’re out enjoying the sun, the wealthy are bidding on Basquiats and Picassos from their summer homes. Summer is prime time for private auctions, elite gallery openings, and secret deals brokered over Dom Pérignon at Lake Como.
Insider Scoop: Some art deals are made during private viewings aboard superyachts or inside luxury jets.
5. Creating “Legacy Vacations” for Their Heirs
For many elites, summer is about more than luxury—it’s about legacy. Multi-generational trips are designed with estate planners, family therapists, and private historians. They’re not just building memories—they’re building empires.
From helicopter tours over the Grand Canyon to personal film crews documenting the vacation, these trips are carefully curated… and tax-advantaged.
What Can You Learn from the Billionaire Summer?
While you may not be renting a Tuscan village or buying art on the Amalfi Coast, there’s something aspirational—and practical—to take away:
- Prioritize experiences over things.
- Find beauty in privacy and presence.
- Build legacy into your lifestyle
✨ Inspired? Here’s How to Add a Touch of Luxury to Your Summer
- Book a day on a local chartered boat (group rates make it affordable).
- Invest in a digital detox weekend—turn off your phone and turn up the serenity.
- Host a family retreat with intention—build memories with meaning.
- Visit an art gallery and learn the story behind one piece you love.
Follow AristoVita for more insider looks into the luxe life.
Stay classy. Stay curious. Live well.